Project Overview:
An integrated Ramadan campaign for the Social Development Bank under the theme "Namudduha bil-Khair" (We Extend it with Goodness). The campaign was built on a profound concept that transcends traditional financial support. It highlights that SDB doesn't just "extend a hand" with money, but "extends it with goodness," encompassing empowerment, support, and participation in building a more sustainable future. The campaign drew inspiration for the "hand" concept from various cultural and
heritage aspects:
The Prophetic Hadith: "The quickest among you to join me [in Paradise] is the one with the longest hand," referring to generosity.
The English idiom: "You need a hand," signifying the need for support.
The popular Arabic saying: "I ask for your hand (in marriage)," symbolizing connection and integration.
The campaign served as an umbrella for a series of impactful projects and activities, including the "‘Andak Khair’ (You Have Goodness)" podcast and the "‘Sahabet Khair’ (Cloud of Goodness)" initiative, reinforcing the bank's comprehensive message during the holy month.

My Role & Responsibilities:
Content Manager, Assistant Director (for Podcast & Videos).

Scope of Work:
Developed the integrated creative concept and strategy for the "Namudduha bil-Khair" campaign.
Directed the content team (writers, designers) to ensure creative consistency and quality.
Reviewed and approved all content produced for the campaign (posts, copy, visual and audio materials).
Contributed to the preparation of "‘Andak Khair’" podcast episodes (topic ideation, question preparation, coordination with guests and the director).
Participated in creating content for the campaign's videos (concepts, scripts, content oversight).

Project Duration:
One month (2024).